WSE Nigeria Limited

WSE (Trading as Woodstock Electronics Ltd) is a technology company with audiovisual systems design, delivery, and support as its core competence.

PROJECT CHALLENGE

Awareness in Nigeria of Woodstock Electronics Ltd is associated with easy-to-use systems design and delivery standards.  Design engineers run site analysis and define priorities with clients at the start of every project. Projects range across commercial, residential, retail, sports, public-sector, healthcare, and education sectors. Without a large advertising budget, how might Woodstock Electronic’s brand equity translate as an AV technology consultancy?

A LOGIC FRAMEWORK

We went behind the scenes with WSE staff as they provide input into elements such as space dimensions, sound systems, light and shade controls. It is a collective effort with clients. Knowledge-sharing and collaborative work practice defines this collective effort between stakeholders: clients, architects, building services and WSE.

Consultative and installation processes are not mutually exclusive; client involvement is substantial. Technical support is conversation-rich.  The objective often is to optimize conflicting priorities: technical, budgetary and resources. To optimize logistics, administrative and technical talking points happen on digital media, mobile and social media; optimizing identity across digital, and physical interfaces became critical.  Digital and physical interfaces link behind-the-scenes conversations between partnership events, and industry ecosystem of architects, interior designers, engineers, and project managers.  A visual shorthand evolved from this logic framework.

The abbreviation WSE functions as a simple recognizable typographic shorthand adapted from the existing six-syllable word Woodstockelectronics. We arrived at a definitive direction through an iterative and live-testing process, internally and with a small number of clients.

 

Project Team

Multiple Print and Web Based Projects - Project Director: Ayo Onafeko. Project Manager: Hilda Adeogun. Design Strategy: Ayodeji Alaka. Art Direction: Angela Lyons. Web Advisory : Adam Benjamin. Web Development: Logic Replacement