J Nsubuga and Associates

Principal partners at J Nsubuga and Associates – Jonathan Nsubuga and Jacqueline Nassali – had been discussing the necessity of having an online presence that will support regional market development activities and multilateral project partnerships such as the Kasubi Tombs – A world heritage site project.

Service Design Workshops
We agreed with the studio team many of them tech-savvy young architects that, as the mobile web continues to grow, there is a lot to be gained from having a mobile-friendly web-portal. We carried out online research on a range of professional service sites and evaluated them with Jonathan Nsubuga. We carried out small-sized customer experience mapping with five typical users in order to help Jonathan and colleagues engage with how clients might engage services provided by the practice. This was necessary to ensure both the office, project representation, and client interests are integrated.

We spent time in Kampala with Jonathan Nsubuga and colleagues over a year to observe how the studio delivers service. We used impromptu design thinking, with clients, on-site and around studio team to get a perspective on their presumptions and what value means to clients, before starting this project. Jonathan visited London twice to review work in progress. We got snapshots of how Jonathan led the response to client requests whilst he was away from Kampala. Prior to this project, we had worked on service identity to JENsubuga Associates.

Approach
One element that J Nsubuga and Associates studio team and clients agreed on the need to showcase work upfront, with complementary narratives, to demonstrate context and thinking behind how each project was delivered

We worked with various levels of content to structure project anchor points in the mind of the visitor. We used usability tests to get insights from a small group of professionals.

 

Project Team

Content Strategy: Ayodeji Alaka. Art Direction: Angela Lyons. Designer: JAD. Programmer: Lucas Przewlocki.

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