Stephan’s expertise is strategic branding and communication. Combining over twenty years of practical experience in the advertising and design industry with an executive MBA from Imperial College Business School, London, he merges the creative world of consumer communication with the commercial world of management consulting.
Integral to his methodology to gain insights are customer-centred processes of service design and design thinking (e.g. prototyping and co-creation).
Drawing from his international experience he believes branding and identities should be rooted in the business model leading to a central idea that steers the products/services, the communication, the environments and the behaviour of an organisation.
Working with prominent global brands (such as Mercedes-Benz and Red Bull) as well as start-ups this underlying principle informs his approach-the balance of intuitive and analytical thinking to achieve set business objectives.