Ayodeji Alaka is a passionate advocate and practitioner of UX informed design strategy. He brings to projects an open mind and career experience spanning multiple grocery retail, commercial aviation, tertiary education and international development projects.
As a UX design strategist people driven design informs his thinking, enabled by contextual insights. This approach implies a philosophical departure point; effective product or service experiences are developed in collaboration with people for whom they are intended. These are in addition to project commissioners and sector relevant ecosystems.
He finds integration of participatory formats, strategic imagination and considered socioeconomic and cultural context necessary to facilitate long term value creation.
Ayodeji co-edits and writes at medium.com. He guest writes for New Africa; an IC Publications product and Whatsonafrica(dot)org; A Royal Africa Society Product. He has been a course module lecturer at Brunel University, where he taught final year Product and Industrial Design students in Creative Methods and New Product Development. He is a guest project tutor at Central Saint Martins College of Art & Design (University of The Arts London).
Speaking Engagement Africa Rising June 2014 – Made In Africa: Transnational Product Development Value Chains.
Paper Presentation Film Africa & Africa Media Centre: University of Westminster November 2014- Documenting Africa: Creating Fact and Fiction through the lens; Design Thinking Approaches.
Panel Discussion FutureFest March 14-15 2015: What might the world be like in decades to come? – Lagos 2060.
COMESA/LLPI and Commonwealth Secretariat London organised multi-stakeholder workshops
For envisioning the establishment of a Regional Design Studio for Leather Footwear and Leather Goods. Addis Ababa, Nairobi & Kigali; September to November 2015: We engaged as part of a multi-stake-holder group in a service design concept framing exercise, to provide initial recommendations to council of ministers across nine COMESA/LLPI countries, on venture investment opportunities. Strategic objective: to guide the development of a service and operational strategy for the Regional Design Studio.