anilas sauces.

Design strategy workshops - The objective of these workshops, four of them was to align an online presence that offers comprehensive information about Anila's range of chutneys, pickles, dips, with product identity. Design elements integral to product development consists of off the shelf structural packaging components, illustration, storytelling and typography.

Each of the multiple award winning sauces, chutneys, pickles and dips from within the 16 product range are made from fresh ingredients, without preservatives, colourings and additives. The gourmet products range are free from sugar, dairy, glutten, onion and garlic, which makes them suitable for vegetarians and vegans who make up a large captive user group.

Part of the challenges that needed to be addressed included building a compelling narrative about Anila's Authentic Sauces brand, its benefits via packaging design, such that people connect with range on an emotional level.

This has led to redesign of packaging - initially for sale at independents such as Planet Organic London. The range can now be found in Fortnum & Mason,Waitrose, the supermarket arm of the John Lewis Partnership and Wholefood Market branches in London. Graphic redesign of the identity and labeling for the product range improves on-shelf presence and legibility. Anila's signture identity has been refined so that it allows for a more economic use of the limited pack space, has a spot uv silver treatment for stand out. This is part of a clearer hierarchy for the mark, the name and descriptor. A stylish light background, understated higher case lettering, and new pepper icons that frame the information ‘spice - o - meter'’, further improve signage about spice levels.

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