The Smoodyfruit Company Lagos

During the early days of “The SmoodyFruit Company” we  ran formal and impromptu custom workshops at SmoodPod’s London design studio, in-home juice usage tests, retail deep dive to assess existing products at department stores, juice mix making test and with users at specific mainline stations in London and festival events.

These creative multi-day events brought colleagues, diverse product and brand development team, participants at events organised Prince Tikare (CEO The Smoody Fruit Company), offshore manufacturers and project staff through the process of prototyping a smoothie making product (2006-2008), developing range identity, range naming, visualizing product packaging for product range (2008 – 2010) and designating an international intellectual property framework  for branded product range.

All of which has informed development of a batch production system evolving in Lagos,  with international research, ideation and development support network. Activities included observational interviews with suppliers at food and drink events, home styling exhibition shows, prototyping sessions with product development and design engineers, and full-scale prototyping exercises.

 

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