We are working with Value Added Africa to develop new packaging design language for Iriani’s range of artisan teas from Othaya, called ” A Single Garden” for independent and multiple UK retailers
This work is ongoing and has been informed by a co-creative approach, user-learning process that allowed the team to collaboratively inform the creative process by engaging with user community and Iriaini.
The visual narrative – Illustrative – is a three dimensional catalyst for conversation which reflects the individual tea producing communities’ in a broad context; how farmer’s lifestyle and their sense of achievement is tied to seasons, family, harvesting, processing and global retail supply chain logistics.
Using a line drawing and illustration palette, the designs feature intricate, hand-drawn illustrations by Nahee, Kyeouyung and Sahin thoughtfully illustrated product making and distribution stories to emphasize the small producer provenance with an engaging editorial design. The illustrations used to express a narrative for the growers’ stories, set against the natural landscapes of Nyeri, Kenya whilst reflecting artisan tea agro-culture involved in producing tea.
How this project continues to enhance the product development logistics, impact international brand development has on thinking among project partners: manufacturers in Kenya, retail buying in East Africa and UK, global digital platforms and user-communities is work in progress.