Central Saint Martins College of Art & Design London

Product Design student year groups at Central Saint Martins College of Art and Design (University of the Arts London) have proven experience adding value to a wide variety of organisations including Commercial, Public Sector and Social Enterprise.

TutuDesk is a South Africa-based social enterprise set up to provide durable and portable school desks to children in parts of Sub-Saharan Africa. The company subsidizes the distribution of desks in Africa by selling them at a profit in the UK.

Ayodeji Alaka  met with Rebecca Sweetman CEO late 2012 where Rebecca  explained TutuDesk UK’s business strategy, and its efforts to carve out a niche for an ‘advocacy product.’ We discussed the potential of working with the Product Design Group at Central Saint Martins College of Art and Design London. The project got a green light from Nick Rhodes and Jane Penty, course director and year group leader respectively.

In a project managed by Jane Penty second year group lead, Magnus Long (visiting lecturer) and Ayodeji Alaka (guest design advisory), students working along two brand platform pathways  – product development and re-framing existing product for the UK market –  developed a range of prototypical responses, informed by user-experience sub-cultures.

These responses formed the basis for further work which supported a global launch of TutuDesk as well as the development an online retail strategy.

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